Journal
Straight answers on healthy AI, governance and agents. Come and ask.
Do your customers Google you, or ask ChatGPT?
7 July 2026
Google gives a list; AI gives ONE recommendation. What signals AI uses to recommend a business and how to show up in both channels.
What does AI with governance mean, and why does it matter to you?
7 July 2026
The agent proposes, the person approves. Permissions, metered usage and success in writing: the 4 controls that keep an agent from becoming a risk.
What is AEO, and how do you know if AI can read your site?
7 July 2026
A 5-point checklist to know if ChatGPT can read and cite you. With real scores: from 58 to 100/100 in a week.
What is a company brain, and why do your AI agents need one?
7 July 2026
The memory layer that makes your agents learn instead of guess. What it is, what it looks like in plain terms, and how it's scoped.
What does a new website deliver in its first month? The GeoRubber case
7 July 2026
A real case with numbers: 19 quote requests, 1,300 visits, CPC from $2,500 to $460 and position 2 on Google. And honestly: what does NOT happen in 30 days.
What does it cost to implement AI in an SMB?
7 July 2026
A straight answer: what drives the cost, the hidden costs no one tells you about, and how to pay only for what works.
How to implement AI without it hallucinating
5 June 2026
A practical guide to implementing AI in your company without it inventing data or blowing up your costs. Governance, context and validation, step by step.